More smart advertising.. this time with toilet paper!

A lot of people I know avoid using public restrooms- especially in crowded and over-populated places like New York City! Although, if I was in New York City over the next few months, I would want to check this out.

Charmin, the popular toilet paper brand, is going to have public restrooms set up in Times Square between November 20th and January 1st, open for use between 8am and 11pm. There will be 20 stalls in total, and cleanliness and a good user experience is guaranteed by employing one bathroom attendant for every 2 stalls.

What a great way to advertise- and more importantly, get the public to participate in your advertising efforts. Charmin estimates that the stalls will get more than 300,000 visitors, but, as in most advertising, using the number of eyeballs as a measure, this campaign will have amazing results just based on the location of choice- New York City's Times Square.