Monday, August 21, 2006

More product placement- in pornography!

We all know pornography is one of the first industries that took off with the popularity of the internet. The Girls Gone Wild empire is supposedly worth over US$ 100 million! The growth rate for this industry has been between 30-40% for the last 7 years. Marketers take advantage of growing industries. They come up with ways to incorporate advertising on peoples cell phones, so why has it taken so long to combine pornography with product placement? Perhaps it's because clothing and pornography are not really associated with each other.

This is the first incident of it that I have seen - I was directed to it by ProductDose and thought the idea was amazing, and can't think of a reason why no one has thought of it earlier. Actually, I can- there would be a number of legal issues that may not reflect so well on the company and the messages it sends to kids and teenagers in this medium will definitely be considered taboo.

A French clothing brand Shai is the first I know of to incorporate pornography in its ads and make it interactive. I don't know how many people think of shopping while watching porn, but I'm sure these ads will drive a lot of people to their website- possibly reaching a more accurate target audience than a TV commercial would. Here are the ads!

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