Flat Furniture

Who thought flat furniture would be an idea that sold? It's obviously not really flat, but it ships flat- thereby reducing its shipping size and therefore, its cost to ship. IKEA certainly din't.

Blu Dot owes its success to great furniture design and also lower shipping costs because their furniture is shipped flat. That's a pretty big selling point. I wouldn't buy furniture online because shipping would probably cost more than the furniture. However, if shipping costs are almost equal to what I'd pay to rent a truck or to get the furniture delivered to me, and I can do it all online, or after seeing it at a store, I'd definitely get it online. That's what everyone's doing right- buying everything possible online. Blu Dot's furniture is supposed to be easy to assemble too. So, win-win for the customer.

Some of Blu Dot's line of furniture is sold by a few retailers. So, if you are the type of person that needs to see something in person before buying it, (and it is furniture, so it's OK if you are) you can definitely check it out in these stores and order it online - or, since it's all boxed flat, it may even fit in your car.

More companies need to focus on making their products consumer friendly- and online consumer freindly. Almost everything you purchase online has a shipping cost to it, so if you can reduce it and save your customers some money, they'll probably come back to you the next time they need something- till your competitors catch up anyways.